The purpose of culture is to export ideas, definitions and concepts that help us to export our version of reality onto society. So that society my assign our definitions  and concepts to subject and object.
For the most part, human being see what they are trained to see and reality is merely a product of our senses and a preprogrammed idea we have of how to interpret object. We associate the word fire with the object that is fire because from the time that we are born, we have been trained to do so. Likewise, we may assign good and bad to experiences and concepts. With the advent of  mass media, it is now possible to determine how society defines reality by assigning meaning to object through repitition and recognition.

Colonizing Ontological goods and evils.
Ontology is becoming, existence, reality, as well as the basic categories of being and their relations.

In establishing ontological axioms of good and bad, the process is mostly of definitions, and repeatition. With the advent of mass media, it is now even easier to convince people of assigning the ontological definition of bad by assigning negative attributes and stereotypes to objects the general public can often time mostly be ignorant of.
Establishing elements of reality as existing on either side of the axiom of ontological definitions is primarily a process of manipulating subject, rather than object. A process of not only determining what the subject sees, but the definitions and concepts the subject uses in determining the meaning of the object. This takes advantage of a fundamental flaw in human psychology, which is that human beings mostly seek out in their environment what they've been trained to see. Whether one accepts a concept as existing on either end of the ontological spectrum is determinant on their preconceived motion on how to interpret the object.

In this sense, reason is not void of content. It is impossible to come to conclusions through pure reason alone because our application of reason springs forth from a pre-existing period in our lives wherein we have assigned meaning to object.

What is needed to reshape how the society sees reality?
Propaganda. Ideology. Indoctrination.

S ience is a tool of interpreting reality, but how we interpret reality is contextual.

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